From September 2005 to June 2006 a team of thirteen scholars at the The University of Southern California's Annenberg Center for Communication explored how new and maturing networking technologies are transforming the way in which we interact with content, media sources, other individuals and groups, and the world that surrounds us.
This site documents the process and the results.
The Networked Publics (netPublics) research theme invokes emergent changes to how we are engaging as audiences, activists, citizens, and producers in maturing networked media ecologies. These changes include but are not limited to the changing relationship between production and consumption, viral and peer-to-peer distribution, and networked lateral political mobilization. Although the Internet is clearly a central player, we consider media forms both old and new as part of a much broader media ecology undergoing profound social, technical, and cultural transformation.