Tactical media refers to media activism that draws on forms of old and new communication technologies and practices to achieve non-commercial and usually subversive aims. It is often associated with Next 5 Minutes conferences held every 3 years in the Netherlands. Tactical media activists use mobility and flexibility to create diverse responses to changing contexts, for example, reproducing and recombining information and media, mixing physical productions such as street happenings and public art with parodies of corporate and government communication products, borrowing language and formats to recast business and political messages. The term ”˜tactical’ refers to the work of Michel de Certeau who argues in The Practice of Everyday Life that tactics are about seizing fleeting opportunity for resistance.