From September 2005 to June 2006 a team of thirteen scholars at the The University of Southern California's Annenberg Center for Communication explored how new and maturing networking technologies are transforming the way in which we interact with content, media sources, other individuals and groups, and the world that surrounds us.

This site documents the process and the results.

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its the windows, stoopid

Many electrons have given their life in discussing the video iPod and the ramifications (or lack thereof). The problem is that most seem to be missing a critical piece of the puzzle: its about the windows. And no, I'm not talking about Microsoft. Films have certain release windows...ie theaters, dvd release, VOD, cable, TV. These are gentlemens agreements between the studios. The problem that is hounding the iPod, VOD, and related distribution is that it falls *after* the DVD window. Why download if you've already bought? It is not secret that the studios make a nice chunk of money on each DVD sold. They make about 5x *less* on a VOD purchase. But they can make it up in volume, right? Well, not if the window for "buying" on VOD/iTunes falls after the DVD has been on shelves for awhile.

The Apple deal turns a bit of this on its head, but until the trades can be pacified, and windowing is sorted, content for the video iPod will remain spotty at best.

Submitted by todd on October 24, 2005 - 5:35pm.
[]

windows in reverse

Submitted by kvarnelis on October 25, 2005 - 10:48am.

For now, at least, downloading video for the new iPod is limited to music videos and to TV shows. Of course that's obvious, but Apple is up to something here with the TW. The video iPod is being positioned as a mobile TiVo, opening up a window of TV shows that have been played but haven't made it to DVD yet. The low quality of iPod transmissions (for now) ensures that if you are a Lost fan, you'll still want the DVDs when they come out.

But I'm not sure that there are many profits to be made with this. The video iPod smacks of "more to come" or, less charitably, "we don't have content," but the buzz will force the hand of the content providers.

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