From September 2005 to June 2006 a team of thirteen scholars at the The University of Southern California's Annenberg Center for Communication explored how new and maturing networking technologies are transforming the way in which we interact with content, media sources, other individuals and groups, and the world that surrounds us.
This site documents the process and the results.
I could tell something was wrong as soon as I saw my friend's eyes. It was back in 1997, and he'd been playing the recently released Final Fantasy VII. That afternoon, he'd gotten to a famously shocking scene in which Aerith, a beloved young magician girl, is suddenly and viciously murdered.
He looked like he'd lost a family member. "I'm just totally screwed up," he confessed as he nursed a lukewarm beer at a local bar. Nearly all my friends were playing Final Fantasy VII too -- so, one by one over the next week, they all hit the same scene, until every nerd I knew was sunk in a slough of despond.
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